Always a student.

Headwear made for your next adventure.

We are Jen & Daniel

Read about our story and why we created American Rookie.

Who We Are

Our Values

  • Learn.

    Strive to do more for yourself and your family. Dive into new hobbies and learn from your community.

  • Consistency.

    Accomplish your goals by showing up for yourself and others, every day.

  • Community.

    "If you want to go fast, go alone. If you want to go far, go together."

    Immerse yourself in a community you believe in. Be the community builder.

  • Opt-outside.

    You weren't put in this world to work 80 hour weeks. Schedule time to be outside. Walk. Hike. Travel. Experience the the world.

Are you interested in becoming a Brand Ambassador?

See our FAQ for more information.

Becoming a Brand Ambassador

Ships to all 50 states

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